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Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image.

In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type. http://www.pbs.org/arts

Artists:

Jonathan Hoefler and Tobias Frere-Jones, Typeface Designers
Paula Scher, Designer
Eddie Opara, Designer
Deroy Peraza and Julia Vakser, Designers

Music by:

VLOOPER: http://vlooper.bandcamp.com/album/copycat-a-dilla-tribute
Anitek: http://www.myspace.com/anitek123
Reno Project: http://soundcloud.com/renoproject
Stidiek: http://www.myspace.com/stidiekmusic
Hinariku216: http://soundcloud.com/hinariku216

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Twitter: @pbsoffbook
Tumblr: http://pbsarts.tumblr.com/

Produced by Kornhaber Brown: http://www.kornhaberbrown.com